The History and Development of Stop Motion Animation Pt. 3 & Pt. 4

Media Platform & Audiences

TV Program:

An example of an animated TV program would be Spongebob Squarepants (1999). Animated TV series a popular in the children genre since the bright colors and far fetched settings means the children can usually relate with the show.



However you also have 'Adult Cartoons' which are becoming much more popular in recent years with the rise of services such as Netflix. Examples of adult cartoons would be Family Guy, South Park, Rick & Morty. Below, if you have never seen Rick and Morty, the clip will be a good example of what an adult cartoon may consist of.



Feature Film

Animated movies are also usually targeted towards a younger audience. In animation you really don't have a limit as to what you can do, so writers let imaginations run wild and produce iconic films like Toy Story, Finding Nemo and Wall-E. This is why children can connect to animated films so much because there's not limit as to what can be done.




But then with the constant rise in popularity among 'mature' animated series there have also been recent releases such as 'Sausage Party' (2016) in an attempt to reach and appeal to this audience.



Advertisements

Animated averts are generally selling something that they want to attract a child attention with. Companies know children have short attention spans and will be playing with toys or on their phones whilst an advert about 'PPI insurance' is on, so if they can then make something that will catch a child's attention they'll see a direct increase in sales as a result.


Music Videos

Again after researching I found music video's are generally made to appeal to a younger audience. A good example is 'Crazy Frog - Axel F'. When it released in 2009 everyone in junior schools all over the country was going mental over the crazy frog, this was partly due to the cute frog animation in the music video.


Channel Indent

Channel indents are the short transition clip played in between the commercials and the next show viewing, usually displaying the logo of the channel your watching at the end. I'm not really sure what to say or even look for when it comes to target audience on this one.

Part 4: Conclusion

In conclusion I think stop motion animation is generally made for a younger audience. You obviously have exceptions and the cliche of animation is for children is becoming more and more abstract as time goes on, but if you looking at the general content that is production in the animation industry most things are targeted at children.

I think eventually all animation will be done on computers as technology gets more & more advanced. Only because of the fact a lot more diverse scenes can be created in CGI giving the viewer more of a physical perspective on the world.