Thursday, 9 March 2017

3MW Subject Research

‘Malum Discordent’
 The Highs and Lows of Texas Hold Em’ Poker - 3MW

Introduction:

  • Poker’ is a variety of different gambling card games, but is often considered a skill-based game.
  • All variants involve some sort of betting as a core part of play & determines the winner of a hand according to the combination of the players cards.
  • Some popular poker games include Omaha, Seven Card Stud, Razz, however the most popular version and the one in question is known as Texas Hold 'Em. 
  • Texas Hold 'Em works by two hidden cards being dealt to 2-9 players, and then another five are dealt face up in the middle of the table at specific moments.
  • The key to the game is having a better combination of cards than your opponents, then the gambling side is implemented when you decide to bet on whether you have the best hand or not. As long as your generally right more often that your not, you will be winning.
09/03/2017: Watched the short YouTube documentary 'Drawing Dead', was really useful because this is the sort of thing I'm aiming for. 

Primary Research:
Primary research is new research, carried out to answer specific issues of questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Secondary research makes use of information previously researched for other purposes and publicly available.

Some examples of primary research would be going out and interviewing members of the public, creating a survey/questionnaire or arranging scripts.

08/03/17 - Met and spoke with my brother about interviewing him in the following weeks. Looked in his office to discuss and go over possible shot angles, what would be taking place in the shots and what would be discussed.

10/03/17 - Created a questionnaire on 'SurveyMonkey' to see how aware and how much people my age know about poker. This was to give me an idea of how detailed I would need to make explanations about the game.

Secondary Research:
Secondary research involves collecting data from either the originator or a distributor of primary research and then assessing the numerical data to draw conclusions.

Some examples of secondary research would be collecting or reviewing survey/questionnaire results from pre-generated data made by a 3rd party and looking at demographic figures or anything involving numerical data.

13/03/17 - Reviewed the answers and data collected from my survey that was posted round the class. Was able to draw some pretty useful and helpful conclusions straight away being able to note the fact the large majority of people my age don't even know what poker is. So I'll definitely now consider adding in a demonstration sequence.

Quantitative Research:

Quantitative research methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls questionnaires, and surveys. Some common sources of data would be TV program ratings, hits on a website, CD sale numbers etc.

09/03/17 - Looked into and researched already existing poker documentaries. Compared hits on videos between sites such as Vimeo and YouTube to see where the biggest audience would be once published.

Qualitative Research:

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions and motivations. Some common methods of collecting qualitative research data would be to hold focus groups, engage in individual interviews and also even participating/observing the subject at matter.

08/03/17 - Spoke with my brother and constructed a few questions I would be able to ask in the interview. This was before even writing a script so I was better able to construct how the interview would fit in & be a part of the rest of the documentary. 

Data Gathering Agencies:

'BARB' or the Broadcasters Audience Research Board is the organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by 'JICTAR' or the Joint Industry Committee for Television Audience Research). 

'RAJAR Ltd' or Radio Joint Audience Research was set up in 1992 to align, design and operate a single audience measurement system for the UK radio industry serving both the BBC and licensed commercial stations.

There are also sites such as 'IMDB' otherwise known as The International Movie Database that collect and provide free information on all relative creative media production in television and film. Users are also allowed to rate and review shows/films which creates a ranking. This has now become a cliche to say "its in the top 100 on IMDB'.

Audience & Market Research:

Audience research is an important tool to study the characteristics of target audience for various media including demographic and psyco-graphic details of the audience, their exposure to various media, listening/viewing /reading habits, needs and tastes for various media contents and moreover, to estimate the size of audience for various programs and program ratings.

Market research is for discovering what people want, need or believe. The strengths market research outlines are the target audiences psycho-graphics. Its the process of gathering, analyzing and interpreting information about a market, or a product offering to be sold in that market. Its the research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.

09/07/17 - My audience research involved looking at content similar to the documentary I want to make on multiple different video sharing platforms & then taking into account how many hits each video had. From this I was able to draw a conclusion where my product would be able to reach the largest audience. 

Production Research: 

Production research is research to help give information on the characteristics of the product. It focuses on the production of a product, in other words, how its made. When done properly production research can be used to help see and overview of the commercial vitality.

14/03/17 - Got hold of a talent release form and took it home for my brother (who I'll be interviewing) to fill out.

08/03/17 - Met and spoke with my brother about interviewing him in the following weeks. Looked in his office to discuss and go over possible shot angles, what would be taking place in the shots and what would be discussed.
·        


No comments:

Post a Comment